Idea 09 · Feed.me, a working name

The news, always moving.

Big words, drifting in slowly and never leaving, from open sources. No audio, no scroll, no rush. A screen that stays alive with what is happening now.

Live
Ceasefire holds
Talks resume in the morning
Rates held again, markets shrug
Heatwave builds toward Friday
Rain clears before the evening commute

This is the product. Headlines drift in slowly, sized by how much they matter, and keep moving; nothing disappears, nothing demands a tap.

The ways you stay current are broken.

Staying informed means a feed engineered to keep you scrolling.

Rolling news TV needs sound and shouts. Screens in venues loop dead content.

Ambient awareness has no product. "Just tell me if something big happens."

How it works.

01

Open it

Headlines drift in slowly, sized by how much they matter, and keep moving. Nothing disappears, nothing demands a tap.

02

Venues run it full screen

They weave their own menu and promos into the moving feed.

03

Later the screen goes two-way

People in the room tap to react or call what happens next, and the feed shows how the room feels.

On the venue screen.

The same moving feed, with the venue's own menu and promos woven between the headlines. The promos are the ad space, and they belong to the room.

A pub screen, on a match night
Live · The Anchor, Hackney
Derby 2-2
Full time at the London Stadium
From the barPINT £6.20
Rates held again, markets shrug
TonightQuiz from 8, teams of four

The pint and the quiz drift in like any other headline, sized to be seen, worth more than a generic ad because they fit the place and the crowd.

A timed promo, woven in
Live · The Anchor, Hackney
Heatwave builds toward Friday
Happy hour ending soon14:32
Derby kicks off again at eight

A countdown is just another line in the feed. It ticks in place, never clears, and pulls the room to the bar before it ends.

Later, it goes two-way.

On a personal screen now, and on venue screens as the roadmap: tap to react or call what happens next, and the feed shows how the room skews. This is the interactive face of the same news layer as Skews.

An interactive screen, this room
Live · this room
Will the ceasefire hold through the week?
How the room skews
A beloved franchise announces a sixth sequel
How the room feels

Tap a headline to react or predict; the taps land on the stream and the room's verdict appears, still monochrome, still calm.

Why this works.

Deliberately ambient, not addictive.

Built for glancing, engineered against scrolling.

For venues it is a self-financing screen.

Promos woven into the feed, priced up because they are location or audience relevant, a pub's pint or a campus event, not generic ads.

Typography in motion is the rare ad medium people voluntarily stare at.

Runs on the same news aggregation as Skews.

The two are the ambient and the interactive faces of one news layer.

The business.

The promos between the headlines are the ad space, sold or revenue-shared with the venue, and worth more because they fit the place and the crowd. Venue subscriptions for the menu and promo slots. Interactive venue screens are the roadmap.

Questions.

Is it just for venues?

No, it is your tube-ride news too; the venue screen is the same feed, bigger.

Where does the news come from?

Open news sources, ranked, never rewritten.

Why so slow?

Slow is the feature: paced to be calm, and always moving so it never feels dead.

Can people interact with it?

On a personal screen yes, and on venue screens that is the roadmap: tap to react or predict, and see how the room skews.

A screen that stays alive with what is happening now.

All twenty-four ideas